Doctors typically write in incomprehensible handwriting, making it difficult for both the general public and some pharmacists to understand the medications they have prescribed. It is not ideal for them to write the prescription quietly and methodically because they will be dealing with dozens of patients every day and will be swamped with work.As a result, their handwriting is illegible. This may result in reports or prescriptions consisting of short forms and cursive writing that a typical person or pharmacist won't be able to read properly, which will cause prescribed medications to be misspelled. However, some individuals are accustomed to writing prescriptions in regional languages because we all live in an area with a diversity of regional languages. It makes analyzing the content much more challenging. So, in this project, we'll use a recognition system to build a tool that can translate the handwriting of physicians in any language. This system will be made into an application which is fully autonomous in functioning. As the user uploads the prescription image the program will pre-process the image by performing image pre-processing, and word segmentations initially before processing the image for training. And it will be done for every language we require the model to detect. And as of the deduction model will be made using deep learning techniques including CNN, RNN, and LSTM, which are utilized to train the model. To match words from various languages that will be written in the system, Unicode will be used. Furthermore, fuzzy search and market basket analysis are employed to offer an end result that will be optimized from the pharmaceutical database and displayed to the user as a structured output.

In this article, you will discover the FP Growth algorithm. It is one of the state-of-the-art algorithms for frequent itemset mining (also called Association Rule Mining) and basket analysis. Let's start with an introduction to Frequent Itemset Mining and Basket Analysis. Basket Analysis is the study of baskets in shopping. This can be online or offline shopping, as long as you can obtain data that tracks the products for each transaction.

We proposed a novel multilayer correlated topic model (MCTM) to analyze how the main ideas inherit and vary between a document and its different segments, which helps understand an article's structure. The variational expectation-maximization (EM) algorithm was derived to estimate the posterior and parameters in MCTM. We introduced two potential applications of MCTM, including the paragraph-level document analysis and market basket data analysis. The effectiveness of MCTM in understanding the document structure has been verified by the great predictive performance on held-out documents and intuitive visualization. We also showed that MCTM could successfully capture customers' popular shopping patterns in the market basket analysis.

In this article, we want to highlight some key data science use cases in marketing. As far as the key aim of data science is to turn data into actionable insights the marketing sphere cannot skip the application of these insights for its benefit. Big data in marketing provides an opportunity to understand the target audiences much better. Data science is mostly applied in marketing areas of profiling, search engine optimization, customer engagement, responsiveness, real-time marketing campaigns. Moreover, new ways to apply data science and analytics in marketing emerge every day.

Published in Towards Data Science. Mackay, A. What is Market Basket Analysis, and How Do Retailers Benefit from it? Guest post published in the Microsoft Partner Apps Blog.